Monday, September 19, 2011

Netflix's PR Nightmare

As far as I am concerned Netflix has ruined their relationship with me as a customer. They did this by charging me for both streaming DVD and mailed DVD services separately, doubling what I was paying before.


First of all I felt blindsided after receiving very little notice that this price increase was coming. Second, it came across as greedy on their part.


The DVDs they offer on the streaming portion are old, not new releases. In a good month, where I have some free time, the maximum DVDs I would be able to receive by mail is five with the one DVD at a time service. Even then there is usually a wait for the new releases.


Why would I pay for both services when I can just go to the Red Box and pay $1 for a movie I know I will have time to watch?


The Netflix company's solution? Re-name the DVD mail portion to Qwikster, apologize and hope for the best. They have already lost over 1 million customers and there stock has dropped significantly. Personally, I don't see this helping their image.


Their actions seem impulsive and rash. I think they need to re-think how to fix the relationships with those 1 million customers they lost, not re-brand themselves.

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