Social Media Opportunities

According to a Ragan Communications article, 42 percent of U.S. companies are in social media infancy. 


The biggest problem for the companies? They create accounts on popular social networking websites without a strategy for how they are going to use and maintain the accounts. 


The study, conducted by InSites Consulting, studied 400 marketers total; 200 from Britain and 200 from the U.S. 


Here are some conclusions from the study: 
• 42 percent of American companies are still in their infancy when integrating social media in their company. 
• 16 percent of American companies have fully integrated the new media.
• 66 percent of the companies have a Facebook page, 51 percent a Twitter account, and 44 percent a company LinkedIn page
• Companies from the financial and health industry are lagging behind, while tech and telecommunications and the media sector are ahead
• The main barrier to change is the unclear financial return. This survey shows there is a positive correlation between the extent of social media integration and the financial results. 


This could potentially benefit new communicators in the job market. 


If you can make yourself a valuable consultant when it comes to strategizing social media efforts, you may be able to pick your next job opportunity. 


So start researching!