Last year Time magazine listed the British brand Burberry as the number one fashion house on Facebook with 1,509,167 fans. As of today, that number has reached over 4,651,907. This strong following is most likely a result of Burberry’s 2009 collaboration with Facebook.
According to Reuters, Luxury goods group Burberry has hooked up with social networking company Facebook to launch a Web site celebrating its trench coat, becoming the latest retailer to use social media in a bid to boost its brand. The Web site, artofthetrench.com, will allow members connected via Facebook to submit images and stories about Burberry trench coats and share them with one other. First designed by Burberry founder Thomas Burberry for British army offices in 1914, the trench coat is still one of the company's top-selling garments.
Burberry also uses their Facebook page to showcase everyday people using their products as well as promote up-and-coming Indie bands.
According to Time magazine, “It's style with substance: those efforts are helping the firm court hip young things who will grow into tomorrow's luxury consumers.”
Burberry is now reaping the benefits of using Facebook in order to reach a new demographic of consumers. They continue to do a great job connecting to consumers using various social media platforms including Facebook and Twitter. They are a great example of how even the biggest companies can connect to loyal customers and engage in one-on-one conversations.
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