Facebook vs LinkedIn

Most job seekers put their best foot forward on LinkedIn, but what about Facebook? It would be naive to think that potential employers are only going to look at your LinkedIn page.


According to Mashable, the online recruiting research lab Potentialpark found that "While employers continue to use professional networking site LinkedIn for recruiting, especially when hand-picking for executive positions, they prefer interacting with students and graduates via Facebook rather than LinkedIn."


When Potentialpark asked HR professionals why they preferred Facebook for recruitment, this is what they had to say,

• "1. It’s more engaging. With Facebook, employers can follow a “let them come to us” strategy by setting up a business page for recruitment and career purposes. Recruiters noted that the interesting content on pages leads to comments, discussions and more personal interactions. With LinkedIn, the communication is very much one-way in the recruiting world, as employers proactively search for candidates and message them.
• 2. Facebook is where the action is. Recruiters perceive that few students and recent graduates actively update their LinkedIn profiles, whereas they are quite active on Facebook. Therefore, it just makes sense to connect with them where they already hang out online.
• 3. It’s free. Employers like that Facebook enables them to upload advanced recruitment content, such as testimonials, videos, pictures or a job search — and it’s all free of charge. This broad range of tools enables a company to showcase itself as an attractive employer.
• 4. It’s a bigger network. Facebook offers a larger audience, with more than 800 million active users worldwide, compared with LinkedIn’s user base of around 120 million members.
• 5. It’s more open. Facebook is free for all members and requires no premium accounts to use certain features. As a result, it’s a more open network than LinkedIn.
• 6. The Like button. When it comes to career website integration, Facebook takes the cake — Facebook feeds and the Like button are easier to integrate.
• 7. It’s better for branding. Recruiters report they tend toward LinkedIn and other business networks for networking, screening and recruiting. However, when it comes to employer branding activities and talent communication — especially with students, graduates and early career professionals — many prefer Facebook."

Many people are concerned with privacy on Facebook. A lot of personal information can be gathered from one's Facebook page, so many people have their profiles set to private. This raises the question, could setting your page to private hurt you when recruiters go searching?


The answer could vary depending on the type of company you are applying to. In the end, it's a personal judgement call.

Burberry Reaps Benefits of Facebook Collaboration

Last year Time magazine listed the British brand Burberry as the number one fashion house on Facebook with 1,509,167 fans. As of today, that number has reached over 4,651,907. This strong following is most likely a result of Burberry’s 2009 collaboration with Facebook.

According to Reuters, Luxury goods group Burberry has hooked up with social networking company Facebook to launch a Web site celebrating its trench coat, becoming the latest retailer to use social media in a bid to boost its brand. The Web site, artofthetrench.com, will allow members connected via Facebook to submit images and stories about Burberry trench coats and share them with one other. First designed by Burberry founder Thomas Burberry for British army offices in 1914, the trench coat is still one of the company's top-selling garments.

Burberry also uses their Facebook page to showcase everyday people using their products as well as promote up-and-coming Indie bands.

According to Time magazine, “It's style with substance: those efforts are helping the firm court hip young things who will grow into tomorrow's luxury consumers.”

Burberry is now reaping the benefits of using Facebook in order to reach a new demographic of consumers. They continue to do a great job connecting to consumers using various social media platforms including Facebook and Twitter. They are a great example of how even the biggest companies can connect to loyal customers and engage in one-on-one conversations.