Tuesday, December 27, 2011

Pinterest and the college student

As someone who loves taking and looking at photographs, Pinterest is a great website that can be used to sort out ideas and discover new things. 


According to Mashable.com, "Pinterest is a place to organize and share online images that you find interesting or inspiring. Once uploaded or shared on Pinterest, these images become known as Pins, which the user can place on customized, themed Boards. You can create Boards for any topic imaginable, from cats to classic cars to cats driving classic cars. The possibilities are endless."


This can be a helpful tool for college students working on projects who need to put there ideas together in one place. It could also spark a new interest in various career paths. 


When I hit a writing block or can't get my creativity flowing, looking at random photographs can be inspiring. 


Pinterest allows you to "pin" photos you take yourself or find on the web. However, you need to be invited to use Pinterest or be put on a waiting list. 


Only real-world application will help me decide if Pinterest is just another social network to waste time on or if I can use it to my advantage. 

Monday, December 12, 2011

Social Media Opportunities

According to a Ragan Communications article, 42 percent of U.S. companies are in social media infancy. 


The biggest problem for the companies? They create accounts on popular social networking websites without a strategy for how they are going to use and maintain the accounts. 


The study, conducted by InSites Consulting, studied 400 marketers total; 200 from Britain and 200 from the U.S. 


Here are some conclusions from the study: 
• 42 percent of American companies are still in their infancy when integrating social media in their company. 
• 16 percent of American companies have fully integrated the new media.
• 66 percent of the companies have a Facebook page, 51 percent a Twitter account, and 44 percent a company LinkedIn page
• Companies from the financial and health industry are lagging behind, while tech and telecommunications and the media sector are ahead
• The main barrier to change is the unclear financial return. This survey shows there is a positive correlation between the extent of social media integration and the financial results. 



This could potentially benefit new communicators in the job market. 


If you can make yourself a valuable consultant when it comes to strategizing social media efforts, you may be able to pick your next job opportunity. 


So start researching!